Target the highest-ROI properties first
Prioritize your entire portfolio of locations, concentrating attention on the sites where local traffic patterns and high EV density point to maximum utilization.
¶ For Convenience Retail
Unlock new retail revenue: portfolio-wide EV charging and energy storage.
Do you know which locations will pay it back?
Brightmerge shows chain operators which sites justify EV charging and battery storage, and how to size each one, before capex is committed.
¶ 01 · The reality of a chain rollout today
Not every forecourt pays back the same way.
For convenience store brands, the transition to electric vehicles is the single greatest opportunity to turn traditional fuel stops into high-margin retail destinations. But rolling out EV infrastructure across a multi-site footprint carries distinctive financial risks — ultra-fast chargers can trigger unplanned utility demand penalties and expensive grid upgrades that erase margin.
Today
Every site treated the same.
- Ultra-fast chargers can trigger unplanned demand penalties
- Grid upgrades can take years and consume project margin
- Traffic, tariffs, and EV adoption differ at every location
- The analysis needed to tell them apart is daunting, expensive, and time consuming
So chains either treat every site as identical, or wait — and both choices cost money.
With Brightmerge
Every site priced on its own numbers.
- Storage buffers ultra-fast chargers, so demand peaks never reach the bill
- Deploy against the grid you have instead of waiting years for an upgrade
- Each location scored on its own traffic, tariffs, and EV adoption
- Portfolio-wide analysis in minutes or days, at a fraction of the cost
¶ 02 · How Brightmerge can help
The number crunching, done quickly and economically.
Two products take a chain from a full site list to a built system, with the financial case attached at every step.
Step one
Site Selector
Instantly filter your entire portfolio to identify the locations with the highest potential profit, based on consumer traffic, supportive utility infrastructure, utility tariffs, EV adoption rates, and many other factors.
Explore Site Selector → Step twoSite Design
Build hyper-local techno-financial reports for each high-impact site, integrating battery energy storage (BESS) and EV chargers to turn energy management into a profit center.
Explore Site Design →¶ 03 · Benefits
Where the return comes from.
Capture high-margin dwell-time sales
Identify sites with optimal 20-to-30-minute consumer windows, so charging drivers step inside and lift in-store food, beverage, and retail sales.
Deploy without costly grid upgrades
Simulate local grid constraints and buffer ultra-fast chargers with a battery, so you can deploy immediately instead of waiting years for utility upgrades.
Earn from automated energy arbitrage
Custom-designed battery storage charges from the grid when electricity is cheap, shielding your stores from expensive peak-hour demand spikes.
¶ 04 · How it works
Three steps, chain to build.
Step 01
Rank every location in the chain
Site Selector orders the full footprint by potential profit, so the rollout starts where the return is.
Step 02
Model chargers and BESS per site
Site Design sizes charging and storage against each location's real tariffs, traffic, and grid capacity.
Step 03
Build the system the site justifies
Take a defensible design and pro forma to procurement, site by site.
Why us
The Brightmerge advantage
- Analysis in minutes or days, instead of weeks or months
- Clear portfolio-wide view of infrastructure value
- Systems analyzed and designed for real-world site behavior
- Decisions based on precise simulations, not general assumptions
- Avoid overbuilding and capex mistakes
For convenience store brands, fuel retail chains, and multi-site franchise operators