¶ About Brightmerge
Site selection, design, financial projection modeling, and live-operation optimization — for EV charging and energy storage, across new and existing sites.
Our ambition
To become the leading financial and technical optimization-modeling software for EV charging and energy storage sites — powered by state-of-the-art algorithms and models.
Brightmerge manages the complexity of multi-variable infrastructure projects, replacing slow, manual analyses with fast, reliable, data-driven decision-making — acting as a true project partner from design to live operations.
¶ 01 · What we deliver
Precision Scenario Modeling
Brightmerge's platform runs multiple scenarios, helping teams assess configurations and choose the best solution.
Site Feasibility
Optimizes EV site placement by balancing grid constraints, usage, and financial feasibility.
Reduced Engineering Complexity
Automates analysis, removing bottlenecks in site planning and deployment.
Cost-Efficient Decisions
Cuts engineering costs and streamlines feasibility analysis and investment planning.
Maximized Financial Performance
Delivers clear economic forecasts to boost ROI and prevent costly missteps.
Embedded Project Partner
Brightmerge acts as a tech-powered extension of your team, not an external consultant.
Fluid Collaboration
Our specialists support decision-making with technology-enhanced insights.
Beyond Traditional Consultancy
We combine expert execution with proprietary technology for maximum efficiency and impact.
¶ 02 · The people
CEO · Co-Founder
Over 30 years of leadership across the semiconductor, defense, and energy sectors, including 19 years in senior R&D leadership roles at Western Digital, SanDisk, and M-Systems.
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Chief Revenue Officer
Executive entrepreneur with 25+ years across business development, go-to-market, and marketing, and a track record of founding and scaling climate and cleantech ventures.
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Head of R&D & Software Engineering
PhD in Particle Physics, 10+ years in industry and academic R&D, with expertise in Data Science and AI.
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Chief Customer Success Officer
Quality Assurance leader with 25 years of experience in software engineering and customer success. Former Group Manager overseeing developers and QA engineers at Western Digital.
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Algorithms
Professor and computer scientist; co-founded M-Systems, a pioneer in flash memory. Recipient of the 2015 IEEE Award, and primary author of a world-class Junior chess engine.
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CFO
15+ years in financial management across high-tech companies, with demonstrated success integrating private companies into global public enterprises.
in¶ 03 · Guidance
Co-Founder
Renewable energy and microgrids entrepreneur with a track record of building and exiting energy infrastructure businesses. Founder of BrightSource Energy Southern Africa ($1B+ pipeline) and Kayema Energy, acquired by NRG Energy, Inc.
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Industry Advisor
Former Managing Director at Duke Energy, with 35+ years of experience across U.S. utilities, regulatory advisory, and multi-state zero-emission transportation initiatives.
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Industry Advisor
President of Fuel Transportation Inc., a subsidiary of Nano Nuclear Energy. Brings 37+ years of leadership at UPS, including serving as President of Global Transportation.
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Industry Advisor
22+ years scaling global telemetry and fleet-management software platforms. Former Omnitracs and Geotab executive with expertise in mission-critical systems and TCO optimization for large asset portfolios.
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